Franchisee Journey: From Inquiry to Launch

Here’s a checklist outlining the steps a franchisee will take from the day of inquiry to 90 days after launching and opening the doors of the Teafé Franchise by TTEA Women:

Preparation Phase:

1. Inquiry and Initial Meeting:

• Submit franchise inquiry form.
• Initial communication and meeting with franchise development team.
• Introduction to Teafé franchise concept and mission.

1. Review Franchise Disclosure Document (FDD):

• Receive FDD for review and due diligence.
• Seek legal and financial advice if necessary.

1. Discovery Day:

• Attend an in-person or virtual Discovery Day event.
• Meet the team, explore the concept, and experience Teafé firsthand.

Application and Approval:

4. Submit Application:

• Complete and submit the franchise application.

4. Review and Approval:

• Franchise development team reviews application.
• Application approval and confirmation of eligibility.

Contract and Training:

6. Franchise Agreement and Initial Fee:

• Receive and review Franchise Agreement.
• Sign the Franchise Agreement.
• Pay the initial franchise fee.

6. Training and Onboarding:

• Attend comprehensive training sessions.
• Learn about operations, menu, customer service, and empowerment philosophy.

Site Selection and Buildout:

8. Site Selection:

• Collaborate with the corporate team to identify suitable locations.
• Evaluate real estate options based on demographics, foot traffic, and more.

8. Design and Buildout:

• Work with corporate team to design the Teafé layout.
• Collaborate with architects and contractors for buildout.

Pre-Opening Phase:

10. Hiring and Staffing:
    • Recruit and hire staff, including chefs, servers, and management.
    • Conduct training sessions for staff members.
11. Inventory and Supplies:
    • Source teas, coffee, ingredients, and equipment.
    • Set up inventory and supply management systems.
12. Marketing and Promotions:
    • Collaborate with corporate team on local marketing strategies.
    • Plan pre-opening promotions, events, and campaigns.

Launch and Beyond:

13. Soft Opening:
    • Host a soft opening for friends, family, and local influencers.
    • Test operations, gather feedback, and make necessary adjustments.
14. Grand Opening:
    • Execute a grand opening event to welcome the community.
    • Launch promotions, discounts, and exclusive offers.
15. Ongoing Support and Growth:
    • Benefit from ongoing support from the corporate team.
    • Participate in regular franchisee meetings and updates.
16. Community Engagement:
    • Collaborate with local organizations for empowerment events.
    • Host tea tastings, high tea events, and workshops.

90 Days After Launch:

17. Performance Review:
    • Evaluate operational performance and financial metrics.
    • Address any challenges and implement improvements.
18. Customer Feedback:
    • Gather customer feedback through surveys and interactions.
    • Use feedback to enhance the customer experience.
19. Marketing Analysis:
    • Review the effectiveness of marketing efforts.
    • Adjust marketing strategies based on results.
20. Future Growth Planning:
    • Explore opportunities for expansion, additional locations, and partnerships.

Launching and operating a Teafé Franchise by TTEA Women is a journey of empowerment and innovation. From inquiry to 90 days after launch, the franchisee is guided by a comprehensive process designed to ensure success and make a lasting impact within the community.